d-i-n-a presents:


Friday March 4th, 2005 at 4:30 pm
Saturday March 5th, 2005
at 2:00 pm

Einstein Auditorium - Barney Building
Department of Art and Art Professions, New York University
34 Stuyvesant Street (at 9th Street between 3rd and 2nd Avenues)
New York City


Yomango is a brand name whose goal is not the sale of products but lifestyles, just like with all the other big brands. However, in the case of Yomango, the lifestyle is based on shoplifting as a form of disobedience and direct action against multinational corporations. Just as the market captures desires, expectations and experiences and sells them back as products, the Yomango style promotes the "reapropriation" of what was once part of the commons. Yomango is an open-ended process generating tools, prototypes and dynamics that flow and proliferate, waiting to be re-appropriated.