The Influencers presents practices that cross over and beyond traditional definitions of art, computer engineering, design, performance and entertainment.

The festival is part of a research project that began in Bologna, Italy, in 2000 under the name ‘Digital is not analog’ and has gradually focused on exploring controversial strategies for radical intervention in mass communication. They may make use of revolutionary technological tools such as the internet or p2p networks, act by breaking into popular culture (mainstream media, pop music, advertising), or twist marketing strategies and show no mercy in taking over the imagery of the most out-of-control consumerism.

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From April 7th to the 9th
carrer Montalegre 5, Barcelona

Free admission

thursday April 7th



19h Adbusters

20.30h Dragan Zivadinov / NSK / Noordung Kosmocinetic Cabinet

friday April 8th



17h "Ceský Sen - Czech Dream".
Film by Vít Klusák and Filip Remunda 95' - DVD.
Original version with English and Spanish subtitles


19h Ceský Sen

20.30h Josh On

saturday April 9th



17h "The Yes Men" film by Chris Smith, Dan Ollman, Sarah Price 78' - DVD
Original version with Spanish subtitles


19h Eddo Stern

20.30h Marko Peljhan

22h The Yes Men

Cesky Sen

Ceský Sen (Czech Dream) is one of the largest consumer hoaxes ever staged in Europe: a fake cheap and attractive supermarket that was nothing less than a large-scale anthropological experiment. Ceský Sen, which has also been made into a movie with international distribution, caused some controversy and provoked extreme reactions in the Czech people and media and was even discussed in Czech Parliament. The whole Czech Dream operation (the marketing campaign, the final disclosure of the hoax, the movie) is a funny and provocative look at the effects of rampant consumerism on a post-communist society. The movie “Ceský Sen” will be screened during the festival.