®ARK is a corporation that supports projects of sabotage
of other corporations, especially those large multinational corporations
that often seem to stand out of the control of the supposed national
democracies. ®ARK elaborated the idea of 'mutual funding'
that allow the investors to preserve anonimity and avoid any kind
of responsibility: that's what happens to corporations - argues
®ARK - who substatially enjoy the same rights as citizens,
without sharing the same kind of social responsibilities; thus,
corporations can venture socially, politically or ethically critical
actions without real individual risks.
®ARK relies on acts of communicative sabotage in order
to blow mediatic cases that show the real disinterest of corporative
culture towards the laws and the democracy. In practice, ®ARK
works as a projects incubator and PR agency, whose purpose is
to push to the extremes the semiotic guerrilla of his "customers".
Several and diverse exploits have been run by ®ARK and
at least a couple of them should be mentioned here: the YesMen
actions to the detriment of the World Trade Organization (WTO)
and a number of spoof web sites that almost exactly replicated
the original ones delivering slight but crucial changes. The most
glamorous example was the spoof of the George W. Bush's web site,
a prank promoted by ®ARK during the 2000 presidential
campaign that aimed at showing how politics is inherently dependent
on market laws rather than real democratic principles.