« As artists, our work involves displacing and displaying
bites of publicly available, publicly influential material because
it peppers our personal environment and affects our consciousness.
In our society, the media which surrounds us is as available,
and as valid a subject for art, as nature itself. »
The experimental music collective Negativland started its official
recordings in 1979-80, developing a tecnique of audio collaging
and surrealistic appropriation of found sounds and samples. Since
then Negativland released a dozen LPs, several singles, a video
and a book about the legal case started against them by a widely
known pop music group's label for copyright infringment ("Fair
Use: The Story Of The Letter U And The Numeral 2").
Negativland's activities range from the production of ironic and
absurd music and radio shows, to a critical account of the status
of copyright in our contemporary, business-driven societies. In
spite of all the heavy attempts by entertainment industry to widen
centralized control over intellectual property, plagiarism and
appropriation should not only be considered as possible, but rather
as unavoidable, productive and ultimately fair.
Negland have been also between the first ones to use the term
"culture jamming", which has later become a widely used label
for extreme and ironical subversion of pop culture as it's shaped
and sold by mass culture industry.